01
Campaign & audience setup
Targeting built around your service area, offers, and the customers you actually want.
Facebook & Meta Ads
Facebook ads for contractors who need booked jobs, not just likes
For home-service owners who boosted a post once, got some likes, and never saw a single booked job come from it. Run right, Facebook and Instagram ads keep you top-of-mind in your service area, promote specific offers, and bring back people who already visited your site.
Where Meta ads fit for a home-service business
Google Ads capture demand that already exists. Meta ads create and maintain awareness: putting your name in front of homeowners before they're actively searching for a contractor.
That makes Meta a strong fit for seasonal specials, financing offers, retargeting people who visited your site but didn't call, and building trust with real photos and video of your trucks and crew.
Good uses for Meta ads
- Seasonal specials: tune-ups, AC prep, furnace checks
- Financing and membership-plan promotion
- Retargeting website visitors who didn't convert
- Brand awareness in a specific town or ZIP code
What's included in Ads Management
Ads Management is $1,500/month; full pricing details live on the pricing page.
02
Image creative
Ad creative for your campaigns. Video production is not included in this add-on.
03
Dedicated landing page
A focused page for the offer or campaign, not only a link to your homepage.
04
Ongoing management
Campaign monitoring and optimization so spend doesn't just sit there running flat.
Ad spend is paid directly by you and is separate from the management fee.
Facebook ads for home service companies
Same add-on. The offer, photos, and ZIP targeting change with the trade. We do not spin up a separate ads page for every niche Google happens to test us on.
HVAC
Tune-ups, AC prep, furnace checks
Seasonal specials and retargeting people who hit your HVAC site but did not call. Search demand still belongs on Google Ads for HVAC.
Remodel
Home remodeling and home improvement
Project photos, before-and-after, and ZIP targeting around the towns you actually bid. See remodeling websites.
Routes
Propane delivery and other route businesses
Awareness in the towns you already drive, not a national Facebook campaign that cannot dispatch. Photos of trucks and real service beats stock lifestyle shots.
Other
Elevator, home theater, and similar trades
If you dispatch it, we can advertise it from the same Ads Management add-on. It does not need its own URL.
How it pairs with your website & plan
Meta ads need somewhere good to land. A campaign-specific landing page performs better than sending clicks to a general homepage.
Works well together
- Google Ads for capturing active search demand
- Google Business Profile to reinforce trust
- Local SEO for the organic side of visibility
Ready to run ads that actually get tracked?
We'll walk through what a campaign would look like for your service area and offer.