Schema for Contractor Sites

Schema markup for contractor websites Google can actually read

For owners whose site "looks fine" but was never built to communicate directly with search engines. Schema markup (structured data) tells Google exactly what your business is, what you offer, and where you serve, instead of leaving it to guess from a paragraph of text.

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What schema markup is (and isn't)

Schema is code added to your pages (usually JSON-LD) that describes your business in a format search engines can read directly, rather than inferring it from your headlines and paragraphs.

It is not a ranking hack, and it doesn't replace real content or good SEO. What it does is remove ambiguity and make your site eligible for richer results: star ratings, business hours, service listings, and FAQ dropdowns in search results.

Why it matters for a local business

  • Correct name, address, and phone in a format Google trusts
  • Clear service and business-type signals for local search
  • Eligibility for rich results like star ratings and FAQs
  • Less guesswork for Google when matching you to a search

What we implement

Practical markup added where it actually helps, not schema for the sake of it.

01

LocalBusiness & Organization schema

Name, address, phone, hours, and service area, structured the way Google expects.

02

Service schema

Each major service page gets markup describing exactly what it offers and to whom.

03

Breadcrumb schema

Clearer site navigation signals for search engines, matching your actual page structure.

04

FAQ schema

Structured Q&A content that's eligible to show as expandable results in search.

05

Review & rating schema

Added when you have genuine reviews to reference, never fabricated ratings.

06

Ongoing upkeep

As pages get added or changed, markup gets checked so it doesn't go stale or break.

How it pairs with your website & SEO

Schema markup is part of the technical SEO foundation on Growth and Marketing plans, and it works best alongside on-page and local SEO, not as a standalone fix.

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Works well together

Service schema questions

What is service schema?
Service schema is structured data (usually JSON-LD) on a service page that tells Google what you offer, who you offer it to, and where. On contractor sites we add it to pages like AC repair or drain cleaning, not only the homepage.
Is services schema the same as schema for services?
Yes. People search service schema, services schema, schema for services, and schema service for the same thing: markup that describes the work you sell. We implement Schema.org Service types as part of contractor website setup, not as a separate product.
Do I need service page schema on every page?
Major service pages should have it. Utility pages and thin location copies usually should not. Schema is part of Growth and Marketing plans alongside SEO, not a standalone ranking trick.

Not sure if your site has schema at all?

We'll check what's already there and tell you what's missing or worth adding.

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